This one is just too funny. From Autoweek, a report on Toyota's new concept sports car.
“Sports cars have to be red, but we wanted a new red,” chief engineer Tetsuya Tada said. “So we came up with shoujyouhi red, the traditional red color of a Japanese monkey's” backside.
Somehow I don't see Americans ordering their sports cars in the shade of a monkey's butt.
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